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Friday, December 29, 2017

A LOOK BACK AT SOCIAL NETWORKING AT RAJ NIVAS

Look Back—How LG Office brought in Social Network to its best. Here is a summary prepared by Dr. Amrita Bahl, OSD to LG, who leads the team.
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A LOOK BACK AT SOCIAL NETWORKING AT RAJ NIVAS

Sensing the importance of social media in communication today and as per the Social Media policy of the Government of India, a Social Media Cell was set up in the last week of May 2016, with the aim to provide a platform for citizen engagement in all areas of administration.

SOCIAL MEDIA PLATFORMS

Starting with a presence on *Twitter* and *Facebook*, both platforms have seen an organic growth to 23,760 and 53,515 followers, respectively. Raj Nivas' presence on different Social media platforms was initiated in subsequent month. Today, Raj Nivas is on the following Social Networking platforms: Twitter, Facebook, YouTube, Instagram, SoundCloud, Wikipedia, WhatsApp, and website. All digital platforms serve to promote citizen engagement, especially for ideas, Grievance Redressal.

WHATSAPP

An exclusive WhatsApp number (9500560001) was released for the public to send grievances to. As on date, 1723 messages have been received from different Social networking platforms, the majority directly on WhatsApp. In addition, WhatsApp groups to address specific purposes have been created. These comprise of sets of officials as members who are informed of grievances and also to increase accountability and speedier redressal of grievances. Some groups are exclusively for sharing best practices from other regions, states or countries, press releases, notes, etc. so as to keep officers informed on the latest. 

RAJ NIVAS FILMS

On *YouTube*, the official channel has featured around 113 videos of which 13 films were produced under the *Raj Nivas Productions* banner. These videos range from Tamil versions on Digital Transactions to short films on Swachh Puducherry to speeches of the Hon'ble Lieutenant Governor and other eminent speakers. The channel has had over 150,671 views.

OFFICIAL WEBSITE

The official Raj Nivas *website* was revamped to be more user friendly and has sign up features for Shramdaan, Share Your Ideas, Swachh Puducherry, Raj Nivas Tour, etc all with the aim to actively engage with citizens and tourists. It also features a link to the Public Grievance Portal of the Lieutenant Governor's Secretariat

Some other initiatives introduced include regular updates to the Raj Nivas *Wikipedia* page, creation of a page on Kizhoor to capture the history, blogs on Tumblr, tweets and posts in Tamil. 

Content on official Social Media handles is dovetailed with the Hon’ble Lieutenant Governor's personal Social Media handles, which have a cumulative followership of over 12 million people.

DOCUMENTATION

In addition to developing graphics for social media platforms, the Media team is also responsible for documentation of activities at Raj Nivas. This includes audio visual documentation of Hon’ble Lieutenant Governor’s speeches, Monthly Messages to Public and Officers of the Government, Weekend Morning Rounds, Visits, Inspections, and Team Raj Nivas’ efforts to connect with the public. In addition, three documents have been prepared and published. These are Team Raj Nivas Work Book, The 100 Rounds photobook, and Reviving Hope: Stories of Change.

PUBLIC APPOINTMENT HOUR

In its efforts to build Social Capital, Raj Nivas goes beyond digital Social Networking and welcomes visitors who came by prior appointment between 4pm and 5pm daily where achievers and experts from across the globe call on the Hon'ble Lieutenant Governor and offer their services towards a *Prosperous Puducherry*. This year saw 483 such meetings where 1528 people visited during this appointment hour. Of these nearly 40 offered to help through their Corporate Social Responsibility wings that has translated to 266 initiatives. Several people came to invite the Hon’ble Lieutenant Governor to a variety of events. Of the over 681 invitations received from different sources, 84 were honored by the Hon’ble Lieutenant Governor, leading to a cumulative engagement with nearly 253700 people.